HVAC Marketing: 19 Fresh Ideas to Build Your Business in 2025

Keeping the phone ringing during slow months is a struggle you know too well. Fortunately, by employing effective HVAC marketing strategies, you can enjoy a steady flow of business all year round – including off-peak seasons.

A robust HVAC marketing strategy also puts your business on top of customers’ minds in the face of increasing competition. There are now over 140,000 HVAC businesses in the U.S.— and there’s no sign of demand for HVAC services ever slowing down. 

This means more businesses fighting for the same customers, which is all the more reason to try fresh, innovative marketing tactics to get customers to notice you. 

Whether you’re a seasoned HVAC professional looking to boost lead generation, or just starting with a little marketing know-how, this article will provide clear strategies tailored to your situation and budget.

In this article, you will:

• Discover budget-friendly ways to generate HVAC leads.
• Learn how to attract the right kind of customers, whether you’re focused on residential repairs or commercial clients.
• Understand how to track your marketing efforts and get the most bang for your buck.
• Learn to keep your business’ profit margin up (after spending on marketing) using HVAC software solution designed to help you stay on top of labor expenses.

Free or Affordable HVAC Marketing Strategies

Even with a tight budget, there are numerous marketing strategies you can use to build awareness, attract leads, and grow your HVAC business. These tactics are either free or low-cost and can generate a surprisingly strong return when done right.

1. Post Regularly on Social Media

Cost: Free to use; optional paid boosts from $5-$50 per post.

Overview: Consistent, engaging social media posts help your HVAC business stay top of mind and build credibility. Facebook and Instagram are great platforms to showcase before-and-after photos, seasonal tips, and customer testimonials.

Even in a business-to-consumer industry like HVAC, people want to engage with personable, helpful content.

Pro Tips

• Use quick video content, like HVAC tips or service explanations, to boost visibility. Texas-based Thermacon effectively uses short videos to educate and sell services.
• Schedule posts consistently with tools like Buffer, which offers up to 30 scheduled posts (10 per channel) on a free account.

2. Door Hangers, Postcards, and Flyers

Cost: $10-$50 for materials; more if using professional printing services.

Overview: Door hangers, postcards, and flyers are low-cost and highly targeted methods to spread the word about your HVAC business in specific neighborhoods. This “boots-on-the-ground” approach allows you to connect directly with homeowners and property managers. 

When executed effectively, these materials can generate fast leads with minimal competition. You can target neighborhoods based on the demographics and needs of the residents, using tools like city-data.com to zero in on your ideal audience.

How to Measure ROI: Track how many calls or inquiries come from a specific flyer or postcard using a unique phone number or promo code. Compare the cost of materials and distribution time versus the revenue generated by new leads. Flyers often have a high conversion rate, since they’re a direct touchpoint with minimal competition.

Pro Tips

• Hand out 30-40 flyers to nearby homes when working in a neighborhood.
• Test flyer messaging and images—use photos of techs that match your target demographic to build trust. Example: Customers over 40 may prefer seeing experienced technicians on flyers.
• If you have bilingual staff, add “Habla Español” on flyers and route Spanish-speaking callers to a bilingual team member.

3. Optimize Your Google Business Profile (GBP)

Cost: Free; optional costs if using professional services or running Google Ads (Google often provides $500 credit to new advertisers).

Overview: Your Google Business Profile is a powerful, free tool to attract local leads and build credibility through reviews. When potential customers search for HVAC services in their area, your GBP listing is one of the first things they’ll see in the “map pack” on Google. 

Make sure your profile is up-to-date by registering your business, adding a detailed description of your services (with pricing where applicable), posting before-and-after photos, and linking to your website. This is often the first step before launching Google Ads, ensuring your business appears prominently in local search results.

Pro Tips

• Encourage happy customers to leave Google reviews after each service — they add social proof and improve your ranking.
• Use high-quality photos of your work and your team to make your listing stand out.
• If you plan to use Google Ads in the future, take advantage of Google’s $500 ad credit to start with minimal cost.

4. Boost Credibility with Client Feedback & Word-of-Mouth

Cost: Free to low-cost; $10-$50 for tech incentives or customer referral rewards.

Overview: Client feedback not only improves your reputation but also enhances your Google visibility when people search for HVAC services in their area. Encourage your technicians to request reviews after every job, offering small bonuses or gift cards for each client who follows through. 

For word-of-mouth referrals, consider a thank-you card strategy after each service, gently nudging satisfied clients to spread the word. 

A referral program with a set reward — like a $50 or $100 gift card — gives customers extra motivation to refer friends and family, ensuring your business stays top-of-mind. To cover the cost, you just add it to the price of the installation or service.

Pro Tips

• Include a brief, friendly thank-you note after each job, with a request for a review and a referral offer.
• Have your techs carry pre-written notes to leave at neighboring homes, letting them know you’ve serviced their street and providing contact information for future HVAC needs.
• Use tiered referral bonuses: smaller incentives for service recommendations and larger rewards for full installations.

Boost HVAC techs’ productivity with Workyard’s precise time clock

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5. Leverage Distributor Advertising & Marketing Support

Cost: Free, if using base benefits; costs may apply for memberships (e.g., Rheem’s ProPartner program).

Overview: Many HVAC equipment distributors offer free or discounted advertising tools and materials to support their partners. For example, Rheem provides its ProPartners with access to a central hub for marketing resources, like ad templates, website-building support, and even co-funded advertising opportunities. 

If you’re already a loyal installer for a distributor, programs like these can help boost your marketing without much extra effort or cost. The key is to start by connecting with your Territory Manager (TM) to understand what’s available to you.

Pro Tips

• Leverage all marketing resources provided through your distributor, from free online ad templates to promotional materials.
• Use social media platforms like Facebook, Instagram, and LinkedIn to distribute these materials. While basic posting is free, consider “boosting” posts to reach a wider audience if your budget allows.
• If you’re eligible for website support through your distributor’s partner program, take advantage of this to enhance your online presence.

6. Build a Network with Realtors and Property Managers

Cost: Free to low-cost (networking event fees or small thank-you gifts).

Overview: Building strong relationships with real estate agents, property managers, and local investors can lead to steady streams of referrals. Realtors often need reliable HVAC professionals for their clients, especially during property transactions or renovations. 

Here are some actionable suggestions for networking with real estate brokerages and their realtors:

Where to Start and Strategies for Networking

• Attend Local Real Estate Networking Events: Look for local real estate investor meetups, chamber of commerce meetings, or events hosted by the National Association of Realtors (NAR). These are excellent opportunities to introduce yourself and your HVAC services.
• Join Business Groups on Social Media: Facebook, LinkedIn, and Meetup often have groups dedicated to local real estate professionals. Engage with posts, offer value, and look for chances to share about your business.
• Reach Out Directly to Real Estate Offices: Call or email real estate offices to introduce yourself and your services. Offer to provide value upfront, such as free HVAC inspections or consultations for their listings.
• Sponsor Real Estate-Related Events: Partner with real estate brokerages to sponsor their open houses, broker caravans, or real estate education events. This can help you gain visibility among realtors.
• Leverage Existing Realtor Contacts: If you know any realtors, ask them for introductions to their colleagues. Word-of-mouth referrals go a long way in real estate.

Pro Tips

• Offer real estate agents incentives like discounts or exclusive maintenance packages for referrals.
• Always carry business cards to hand out at social events and local meetups.
• Send a small thank-you gift (e.g., a coffee card) for each new client referral to stay memorable without being too transactional.
• Volunteer at community service events, where realtors often participate, allowing for organic connection-building.

7. Secure Free Publicity through Local Media

Cost: Free to low-cost (for any materials provided to the reporter or PR agency fees, if applicable).

Overview: Local media can be a great way to raise awareness about your HVAC business. By connecting with a reporter at a community newspaper, local news station, or popular online blog, you can get free coverage that reaches a broad audience. 

Here are some ways to help your HVAC business get featured in local news:

a. Highlight Seasonal Tips and Trends

Offer tips for maintaining HVAC systems during extreme weather (summer/winter). News outlets often look for expert advice on timely issues and positioning yourself as the go-to expert in your field can lead to features. 

b. Become a Local Expert Source

Offer yourself as an HVAC expert to local reporters who cover home improvement, weather, or business. Let them know they can reach out to you for quotes or expert opinions for their stories. Ideally, do this as the peak cooling or heating seasons approach so reporters can go directly to you when it’s time to create news stories like this and this. You can also offer to be available as a subject matter expert on HVAC topics for future stories to build a long-term relationship.

c. Utilize Local News Websites or Online Forms

Some local news stations and newspapers have online submission forms for stories. Share your business’s story or upcoming events directly through their websites.

Pro Tips

• Make it easy for reporters by having a compelling story — whether it’s an innovative service, a uniquely personal story about why you started your business, or how you’re giving back to the community.
• Reach out via email or social media to reporters who cover business, home improvement, or community features.

8. List Your Business on Free Home Service Directories

Cost: Free to use basic listing features; paid options available for enhanced visibility.

Overview: Platforms like Houzz and Angi (formerly Angie’s List) are popular home service aggregators where homeowners search for reputable HVAC professionals. Creating a business profile on these directories is a great way to increase your online presence and attract customers looking for HVAC services. 

With a free listing, you can provide business details, showcase services, and collect reviews. These platforms often have high search engine rankings, making it easier for potential clients to find you online.

Pro Tips

• Use high-quality photos of your work on your profiles to attract homeowners and show the quality of your services.
• Actively encourage satisfied customers to leave reviews on these platforms; strong ratings increase your visibility and credibility.
• Regularly update your business information and respond to reviews — both good and bad — to show your commitment to customer service.

Scalable Marketing Ideas for HVAC Businesses on a Budget

If you have a marketing budget to work with, you can explore more robust and targeted strategies to drive higher-quality leads and build a stronger brand presence. These approaches often require financial investment but can deliver more consistent and scalable results.

9. Google Ads (Pay-Per-Click Advertising & Local Service Ads)

Cost: Varies widely; $300 – $1,000+ per month for basic PPC campaigns, with some HVAC businesses spending $8,000+ per month for high-intensity campaigns. Local Service Ads (LSAs) can vary based on cost per lead.

Overview: Choosing between Google PPC Ads and Local Service Ads (LSAs) depends on your goals, budget, and market. 

Google Ads allow your business to appear at the top of search results for keywords like “AC repair near me,” offering immediate visibility to those actively seeking HVAC services. While these ads can be more expensive and require expert optimization for profitability, they tend to attract high-intent leads. 

LSAs, in particular, have been praised for providing steady streams of quality leads and tend to have a better return on ad spend, but only when consistently managed. LSAs are also pay-per-lead, meaning you only pay for actual calls or inquiries.

However, many HVAC business owners find Google PPC ads to be complex, requiring experience and constant adjustment to achieve profitability. If you have a marketing budget but lack PPC experience, working with a small agency or freelancer can make all the difference in ensuring a profitable return on your ad spend. 

Remember that costs can vary significantly based on your location and competition — some HVAC businesses report an average of $150 per lead, while others require larger budgets to see substantial results.

How to Measure ROI: Google Ads provides built-in tools, like Google Analytics and the Google Ads dashboard, to track key metrics such as conversions (actions you want users to take), clicks, and the cost per lead. 

To calculate your ROI, know your total ad spend and the revenue generated from those ads. For example, if you spend $1,000 on ads and gain five new customers, with each customer bringing in $600 in revenue, the total revenue is $3,000. Your ROI is calculated using the formula:

ROI = (Revenue – Ad Spend) / Ad Spend x 100

In this case, it would be:

ROI = ($3,000 – $1,000) / $1,000 x 100 = 200%

This means for every dollar you spent on ads, you earned $2 in profit. A positive ROI of 200% indicates that your ad campaign is performing well.

However, if your ROI is below 100%, it means you’re spending more on ads than you are making in return, which is a signal to re-evaluate your campaign strategy.

For Local Services Ads (LSAs), focus on tracking how many of your leads turn into actual sales by calculating your conversion rate. If you receive 10 leads and 5 of them result in closed sales, your conversion rate is 50%.

Pro Tips

• Start with LSAs for quick, high-intent leads, and ensure proper management to stay at the top of searches.
• Set a clear budget and track cost-per-lead to measure profitability.
• Respond to inquiries immediately with a script or process to convert calls into appointments.
• Optimize your website with clear calls to action, special offers, and online booking to support your ads.

10. Facebook & Instagram Advertising

Cost: $100 – $500+ per month; costs depend on location, audience targeting, and campaign goals.

Overview: Facebook and Instagram ads allow for highly targeted campaigns but serve a different purpose than Google Ads. Since users on social media may not be actively searching for HVAC services, the approach focuses on raising awareness, promoting seasonal deals, and retargeting users who’ve interacted with your brand before. 

While Facebook Ads are generally more affordable and simpler to set up than Google Ads, they require a strong understanding of your audience to get the best results. A major benefit is the ability to target a “warm” audience — people who’ve shown some degree of interest in HVAC services — through tactics like quizzes, engaging videos, or carousel ads.

Keep in mind that Facebook’s algorithm rewards consistency and relevance, so running ads to a highly targeted audience will lower your cost-per-lead and maximize your budget. 

How to Measure ROI: Facebook’s built-in analytics, such as Facebook Insights and Ads Manager, allow you to track key metrics like reach (the number of unique users who saw your ad), impressions (the total number of times your ad was displayed), and conversions (desired actions taken by users). 

To measure your ROI, track the number of leads and sales generated by each campaign and compare this to your ad spend.

For example, if you spend $500 on a campaign and it brings in three customers, with each job valued at $800, your total revenue is $2,400. Use the ROI formula to understand your return:

ROI = (Revenue – Ad Spend) / Ad Spend x 100

In this case:

ROI = ($2,400 – $500) / $500 x 100 = 380%

This means you are earning $3.80 in profit for every dollar spent, which indicates a very strong return on your ad investment. To improve your results, regularly adjust your targeting, budget, and ad content based on these analytics to increase leads and optimize your campaigns further.

Pro Tips

• Monitor your ad budget carefully; adjust targeting settings to avoid overspending on a broad audience and set daily or campaign spending limits.
• Use a multi-step approach: start with quizzes, videos, or helpful content to create a warm audience before promoting services.
• Keep messaging seasonal, like “Spring AC Tune-Up” or “Prepare for Winter,” to capture attention and drive immediate action.
• Retarget visitors who’ve engaged with your site or social media to boost conversions and lower ad costs.

11. Newsletter & Email Marketing

Cost: Free to $10+/month (depending on the email marketing software and list size).

Overview: Email marketing allows you to stay in touch with your customers and nurture leads through targeted content. By capturing customer emails through your website, networking efforts, or service visits, you can build a valuable contact list to send newsletters and promotional offers. 

The key is to test different sending frequencies — bi-weekly, monthly, quarterly, or around holidays — to find what resonates best with your audience. 

Email marketing is also an effective way to fill gaps in your calendar; for instance, sending a one-time blast offering a special discount can quickly generate bookings during slow periods. 

Email automation tools can streamline this process by sending pre-written emails to specific segments of your audience based on their actions. You can use them to welcome new subscribers, announce seasonal tune-ups, or share exclusive content to build brand awareness and client loyalty. 

How to Measure ROI: To measure the effectiveness of your email campaigns, track key metrics like open rates (the percentage of recipients who open your email), click-through rates (the percentage who click on links within the email), and conversions (the percentage who complete a desired action, such as booking a service).

To calculate your ROI, take the revenue generated from email-based bookings and leads and compare it against your total email costs, which include the cost of your email software, any promotions or discounts offered, and any additional resources spent.

For example, if your monthly email software costs $100 and you offer a special promotion costing $50, your total investment is $150. If this campaign leads to $1,000 in sales, calculate your ROI as follows:

ROI = (Revenue – Total Email Costs) / Total Email Costs x 100

So, in this case:

ROI = ($1,000 – $150) / $150 x 100 = 566%

This means for every dollar spent, you’re generating $5.66 in profit, which is a strong indication of a successful campaign.

Pro Tips

• Collect emails through multiple channels: your website, during service visits, or through networking events.
• Experiment with timing and content to see what email cadence (bi-weekly, monthly, etc.) best engages your list.
• Use email automation tools (like Mailchimp or Constant Contact) to set up workflows based on customer actions—like welcome emails, service reminders, or birthday promotions.
• Incorporate compelling CTAs in every email, whether it’s to schedule a service, redeem a discount, or share a referral.

12. Traditional Stickers & Magnets for Brand Recall

Cost: $0.50 – $2 per sticker or magnet (depending on design, quality, and order quantity).

Overview: While digital marketing has its strengths in reach and targeting, traditional marketing tools like service history stickers and refrigerator magnets often excel in brand recall and trust. 

These tangible items offer constant visibility in customers’ homes, providing easy access to your contact details at the exact moment they need your services. 

For example, a well-placed service history sticker on a furnace or AC unit can lead to repeat business years after the initial installation or repair, bypassing the competition and eliminating the need for the customer to even search for alternatives.

Refrigerator magnets work similarly by offering both utility and brand promotion. These can be in the form of conversion charts, emergency contact lists, or even simple branded designs that stick around long after the initial service, making your business the go-to choice when an HVAC need arises.

Pro Tips

• Design clear stickers with your business name, phone number, and a space for service dates to encourage repeat calls.
• Create dual-purpose magnets (like a cooking chart or calendar) to keep your business top of mind.
• Place stickers on HVAC units during service calls for easy homeowner reference.
• Use high-quality, durable stickers and magnets that resist fading and peeling.

13. Trade Shows and Local Community Expos

Cost: $100 – $1,000+ (varies based on event fees, booth setup, and promotional materials).

Overview: Participating in local home shows, community expos, county fairs, and other neighborhood events is an effective way to promote your HVAC business to homeowners, property managers, and local industry professionals.

Setting up a booth at these events allows you to showcase your services, build brand awareness, and directly engage potential clients actively seeking home services.

Focus on events that cater to home improvement, sustainability, and energy efficiency. Here are some types of local events that are great for targeting your local community:

a. Local Home and Garden Shows

Many cities and counties host these shows annually. They cater to homeowners looking for local services, such as HVAC, remodeling, and landscaping. Search for the nearest “Home and Garden Show” in your area, such as “Dallas Home & Garden Show” or “California Home + Garden Show.”

b. County and State Fairs

These events are great for meeting a wide audience of homeowners, as they attract thousands of visitors. Many fairs have home and lifestyle sections where you can set up a booth.

c. Local Chambers of Commerce Events

Your local Chamber of Commerce often organizes business expos, community networking events, and trade shows. These events are specifically tailored to businesses in your area and can help you connect directly with local customers.

d. Sustainable Living or Energy Efficiency Expos

With increasing interest in sustainable and energy-efficient homes, local green expos can be a great fit. Look for events like the “Green Home & Energy Expo” or “Sustainable Living Fair” in your region.

e. Business Networking Meetups or Trade Associations

Local business networking groups like BNI often host meetups and expos to help small businesses like yours connect with potential clients and partners. Look for chapters or trade associations specific to your city.

Pro Tips

• Provide event-only deals or service discounts at your booth to encourage immediate sign-ups.
• Showcase a mini version of an HVAC product, conduct live demonstrations, or provide hands-on displays to draw in attendees.
• Connect with other small businesses at the event for cross-promotion opportunities or potential partnerships to enhance your local reach.

14. Professional SEO Services

Cost: $300 – $1,500+ per month (varies based on the provider and scope of services).

Overview: Hiring an SEO professional or agency to optimize your website can significantly improve your search rankings, making it easier for potential clients to find your HVAC business organically. 

Services may include keyword research, on-page optimization, link-building, and technical improvements to your site. A solid SEO strategy takes time to show results (about 3 to 6 months in most cases) but can provide a sustainable source of high-quality leads in the long run.

How to Measure ROI: To measure the ROI of your SEO efforts, track key metrics like organic traffic (the number of visitors finding your site through search engines), keyword rankings (the position of your targeted keywords in search results), and leads generated from organic traffic. Use tools like Google Analytics and Google Search Console to gather this data over time.

To calculate your ROI, compare your monthly SEO costs (e.g., for content creation, SEO tools, and any agency fees) against the revenue generated from organic leads. For example, if you spend $800 a month on SEO and attract $4,000 in revenue from organic leads, use the ROI formula:

ROI = (Revenue – SEO Costs) / SEO Costs x 100

In this case:

ROI = ($4,000 – $800) / $800 x 100 = 400%

This means for every dollar spent on SEO, you generate $4 in profit, indicating a strong ROI. Remember that SEO is a long-term strategy; it may take months to see significant returns, but consistent growth in organic traffic and leads can greatly enhance your business’s profitability over time.

Pro Tips

• Make sure your SEO strategy includes local keywords like “HVAC in [your city]” to capture relevant searches.
• Ask your SEO provider for regular reports on traffic, keyword rankings, and leads generated to ensure transparency.

Out-of-the-Box Marketing Ideas for HVAC Businesses

In this final category, we explore unconventional yet highly effective marketing tactics that many HVAC businesses may not have considered. These approaches require a mix of creativity and customer insights, providing an edge over competitors who may be sticking to more traditional strategies.

15. Deep-Dive Customer Interviews for Tailored Marketing Strategies

Cost: Free to low-cost (costs mainly tied to time spent interviewing and collating data).

Overview: Your existing customers are a treasure trove of information about why they chose your business and what keeps them coming back. By interviewing different segments of your clients (e.g., residential, commercial, and property managers), you gain valuable insights into their buying journey and what motivates their decisions. This process not only helps identify what makes your HVAC business stand out but also reveals where and how to focus your marketing efforts.

Here’s how to go about it:

• Segment Your Customers: Group them into categories like homeowners, hotels, architects, and property managers.
• Brainstorm Motivations: With your team, discuss why each segment may have chosen your services and create questions to explore further.
• Ask Targeted Questions: Focus on what led customers to seek HVAC services, their research process, decision factors, and preferred information channels.
• Conduct Conversational Interviews: Call customers for personable, direct interviews, using “you” to keep it customer-focused.
• Map the Commercial Buying Journey: For business clients, interview all decision-makers to understand their buying cycle.
• Analyze and Strategize: Use insights to learn why customers choose you, how they find you, competitor weaknesses, and effective marketing channels.

Not only will you gain valuable marketing insights, but you will also collect authentic material for case studies, customer testimonials, and new messaging ideas that resonate with your market.

Pro Tips

• Aim to interview at least 10 customers per segment to identify consistent patterns in how and why they chose your business.
• Use the insights to craft targeted communication strategies — knowing exactly what to say and where to say it.
• Incorporate feedback into your sales pitch and online presence, reinforcing your strengths and addressing any hesitations potential clients may have.

16. Leverage Video Testimonials for Authentic Storytelling

Cost: Free if recorded on a smartphone; $100 – $500+ if using professional videography.

Overview: While written testimonials are impactful, video testimonials add a personal touch and bring stories to life. Capture your customers sharing their positive experiences with your HVAC business on camera. These real-life stories build credibility, create trust, and help prospective clients relate to your services. 

A video showing how a family felt relief after getting their AC fixed in the middle of a summer heatwave, or how a business avoided disruptions thanks to a quick repair, is far more powerful than a text-based review.

Videos are highly shareable on social media, your website, and email marketing campaigns. They can also help you stand out on platforms like YouTube, where searchers might look for HVAC tips, services, or local companies with positive client stories.

Pro Tips

• Highlight residential repairs or commercial installations to address different customer needs.
• Aim for 1-2 minutes, focusing on the customer’s problem and how your service solved it.
• If a videographer isn’t feasible, use a smartphone with a tripod for stability. Authentic videos can build trust on social media.
• Try Vimeo Create, Animoto, or Lumen5 for easy editing, adding text, music, and branding without professional gear.

17. Create an HVAC Loyalty Program with Exclusive Perks

Cost: Free to low-cost (depends on perks provided, such as discounts or gifts).

Overview: Customer loyalty programs aren’t just for coffee shops — they can work wonders for service-based businesses like HVAC as well. 

Offering a loyalty program to your repeat customers can incentivize ongoing maintenance, seasonal check-ups, and referrals. Consider offering perks like discounted services after a certain number of visits, priority scheduling for loyal customers, or special deals for annual maintenance subscribers. 

Not only does this increase customer retention, but it also creates a reliable revenue stream throughout the year and encourages word-of-mouth promotion as clients share their perks with friends and family.

In addition, a loyalty program builds a sense of exclusivity and appreciation for your customers, making them more likely to continue working with your business when they need HVAC services.

Pro Tips

• Keep the program simple and easy to understand: “Get 10% off every third service” or “Earn points for every maintenance call and redeem for future discounts.”
• Promote the loyalty program on your website, invoices, and during service visits to make sure all clients are aware of the benefits.
• Consider adding extra perks like birthday discounts or early access to seasonal promotions to make loyal customers feel appreciated.

18. Tap into Community Influencers & Micro-Influencers

Cost: Free to $100+ per collaboration, depending on the influencer’s reach and involvement.

Overview: While you might not be able to afford celebrity endorsements, partnering with local community influencers or micro-influencers (those with 1,000 – 10,000 followers) can be an affordable way to reach your target audience. These influencers could be popular local bloggers, social media personalities, or well-known community members who align with your brand values and customer base. 

Boost HVAC techs’ productivity with Workyard’s precise time clock

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A simple shoutout, sponsored post, or even a service swap (like a free HVAC maintenance in exchange for a review or testimonial) can increase your business’s exposure and credibility within your local area.

Micro-influencers tend to have higher engagement rates than larger influencers, and their followers often trust their recommendations. Tapping into their reach can help your HVAC business connect with more potential clients who see your services through a trusted voice.

How to Measure ROI: Track the number of followers, views, and leads generated from the influencer’s posts about your business. Use custom promo codes or URLs to directly measure the conversions from the influencer partnership and assess if it aligns with your goals and costs.

Pro Tips

• Choose influencers who are locally based and whose audience overlaps with your target demographic.
• Consider collaborating on video content, such as an influencer shadowing your team for a day or posting a live video of a service call.
• Always clearly outline the terms of the partnership (e.g., what content they’ll post, how often, and the form of compensation).

19. Host a Free HVAC Workshop or Q&A Session

Cost: Free to $200+ (for refreshments, venue, or marketing materials).

Overview: Hosting a free workshop or Q&A session on topics like “Prepping Your AC for Summer” or “Simple DIY HVAC Maintenance Tips” is a unique way to engage your community, showcase your expertise, and build trust. 

Offering these sessions at local community centers, schools, or even virtually through social media live streams can position your HVAC business as an authority while attracting a crowd of homeowners or business owners who may eventually require your services.

You can collect contact information from attendees for follow-up and offer exclusive deals to workshop participants. Even if attendees don’t immediately need HVAC services, they’ll likely remember your company when the need arises.

Pro Tips

• Promote the event through local social media groups, community boards, or partnerships with local businesses.
• Provide handouts with quick tips, your business details, and any special offers as takeaways for attendees.
• Encourage attendees to bring a friend or family member for added exposure and potential leads.

Further Readings

Read more about HVAC:

1. HVAC Industry Trends and Outlook for 2025
2. The 7 Best HVAC Software Solutions for 2024
3. HVAC Technician Job Description: Skills, Background, and More (w/ Job Post Template!)
4. HVAC Installer Job Description: Skills, Background, and More (w/ Job Post Template!)
5. HVAC Training: The Best Courses and Schools for HVAC Careers
6. 75+ HVAC Facts and Statistics You Need to Know in 2025 (w/ Infographic!)
7. HVAC Apprenticeship: The Ultimate Guide to Hiring New HVAC Pros

Wrapping Up 

Marketing your HVAC business effectively doesn’t have to be a daunting task. 

Experiment with different approaches, test what works best for your market, and consistently engage with potential clients to keep your business top-of-mind, especially when they need HVAC services during off-peak seasons. 

But as your marketing efforts pay off and your customer list starts to grow, managing the operational side of your business becomes even more critical. That’s where HVAC software like Workyard comes in. 

Designed specifically for HVAC businesses like yours, Workyard takes care of the day-to-day workflows–from GPS time tracking which ensures your techs are where they need to be, to scheduling jobs, monitoring job progress, and accurately tracking labor costs. 

With everything streamlined in one place, you can focus more on delivering top-notch services to your customers and less on administrative hassles.

Try Workyard for free today and see the difference it can make.