Plumbing Marketing Ideas: 17 Top Tips to Get More Leads in 2025

Marketing a plumbing business isn’t getting any easier. More competition, higher costs, and tighter budgets make it tough to stand out. But with the right strategies, you can transform a struggling business into a go-to local brand.

In this guide, we’re covering both tried-and-true methods and fresh, creative tactics to attract more plumbing leads. 

I. Building a Strong Digital Foundation

1. Develop a Unique Website Experience

Your website isn’t just a digital business card – it’s also your 24/7 sales rep. If you want to turn visitors into paying customers, your site needs to do more than look good. 

Follow the strategies below to make your website generate leads for you. 

a. Showcase Your Best Work with Customer Reviews

Start by featuring your most recent or most relevant reviews (even just a few can go a long way). As your review count grows, consider organizing them by service type (e.g., emergency repairs, installations, maintenance) to help future customers find relatable experiences faster.

Sections to Include:

• Emergency Repairs (“Fast, reliable, and saved me from a flooded kitchen!”)
• Installations (“Professional and on time — our new water heater works perfectly.”)
• Routine Maintenance (“Saved us money by catching a leak early.”)

Pro Tip

Include before-and-after photos with the reviews to make them even more compelling.

b. Educational Content That Builds Trust (Without Annoying Pop-Ups)

Pop-ups can feel intrusive, even if they’re packed with useful information. Instead of bombarding visitors with pop-ups, consider these less disruptive alternatives:

• Slide-In Banners: Instead of taking over the entire screen, use a subtle slide-in banner that appears at the bottom corner. Keep it small and relevant, like: “Worried about frozen pipes this winter? Check out our 5 quick prevention tips.”
• Exit-Intent Prompts: Trigger a small, helpful message when visitors move their cursor to close the page. Example: “Leaving so soon? Download our free checklist: 5 Plumbing Problems You Can Fix Yourself.”
• Sticky Sidebar Tips: Add a sticky sidebar with rotating plumbing tips. Keep it visible as the user scrolls, but not in their way. Example: “Is your water heater making strange noises? Here’s what it could mean.”
• Embedded Content Blocks: Insert educational content within service pages. Keep it simple and actionable: “Common Signs Your Water Heater Needs Repair” followed by a quick 3-step checklist and a booking link.

Pro Tip

Not tech-savvy? No problem. Start small. Pick one strategy, like adding a sticky sidebar with plumbing tips, and use a simple website builder or plugin to set it up. If you’re unsure how to do it, ask your web developer or use a tool like Canva to design banners and sidebars that are easy to upload.

c. Interactive Content That Converts

Ever had a customer ask, “How much will this cost?” before you even see the problem?

Add a cost calculator that estimates prices for common plumbing repairs. Not only does it give potential clients a ballpark figure, but it also nudges them to book a service.

• Example: “Enter the issue (clogged drain, leaking faucet) and get an instant estimate.”
• Include a CTA at the end, like “Ready to book? Click here to schedule now.”

2. Optimize Your Google Business Profile for Visual Impact

Your Google Business Profile is prime real estate on local search results. Done right, it can turn curious searchers into paying customers. Here’s how to make it work harder for you:

a. Show Your Work with a ‘Before and After’ Gallery

People want proof that you know what you’re doing. Adding a ‘Before and After’ gallery to your profile is a quick way to showcase your skills and build instant credibility.

• Focus on high-impact projects, like clogged drains, burst pipes, or water heater installations.
• Label each set of photos clearly: “Before: Leaking Pipe Under Kitchen Sink” vs. “After: Leak Repaired and Pipe Replaced.”
• Keep it real. Raw, unedited photos feel more trustworthy than overly polished images.
  

b. Use Google Posts to Tell Micro-Stories

Google Posts are like social media updates for your business profile. But instead of generic promotions, share quick stories that connect with potential clients.

• Example: “Just helped a local family get their hot water back on after a heater breakdown. Got a plumbing emergency? Call us for fast, reliable service.”
• Share seasonal tips or reminders: “Winter is here — here’s how to prevent frozen pipes.”
• Keep it short and sweet. 100-300 words with a strong call to action (e.g., “Schedule Your Service Today”).
  

c. Encourage Specific, Keyword-Rich Reviews

A generic “Great service!” review is nice, but it doesn’t do much for your SEO. Guide customers to mention specific services they received.

• Example: Instead of “Awesome job,” nudge them to say, “They quickly fixed our clogged drain and even checked for other leaks. Highly recommend for emergency plumbing services.”
• To nudge customers toward specific review language, ask targeted questions in follow-up emails or text messages, like “How did we handle your emergency plumbing issue?” or “What specific problem did we solve for you today?”
• Respond to reviews with keywords: “Thanks for trusting us with your emergency pipe repair!”
• Incentivize reviews with a follow-up email: “Leave a review and get 10% off your next service.”

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3. Utilize Video Testimonials as Trust Builders

Trust is everything in plumbing. When a potential customer sees real people talking about their positive experiences, it’s way more convincing than any sales pitch. That’s where video testimonials come in.

a. Feature Video Testimonials on Key Pages

Don’t bury your video testimonials on a random page. Highlight them front and center — your homepage and service pages are prime spots.

• Keep it simple: “Here’s what our customers are saying.”
• Include a short intro: “See how we helped homeowners like you with fast, reliable plumbing services.”
• Keep videos under 90 seconds. People are more likely to watch if it’s quick and to the point.

Example: A customer explains how your team responded to a burst pipe in under an hour, saving them from expensive water damage. End with a call to action like, “Need plumbing help? Call us now.”

b. Share “How We Helped” Stories with Before-and-After Visuals

Before-and-after photos are powerful. Combine them with customer stories for maximum impact.

• Show the problem first: “Before: Basement flooded due to a burst pipe.”
• Transition to the solution: “After: Pipe repaired, basement dried, and customer back to normal.”
• Include the customer’s perspective: “They arrived fast, fixed the issue, and even followed up the next day to make sure everything was fine.”

Pro Tip

Avoid scripts. Let customers share their experience in their own words to keep it more authentic.

II. Leveraging Online Advertising

1. Local Services Ads (LSAs)

Local Services Ads (LSAs) put your plumbing business right at the top of Google search results. Here’s how to make your ads show up (and stand out): 

a. Integrate Video Testimonials to Build Trust

LSAs already carry the “Google Guarantee,” but video testimonials can take that trust factor even further.

• Add a quick, 30-second video of a happy customer talking about how you saved the day during a plumbing emergency.
• Keep it authentic and unscripted. People trust real experiences more than polished pitches.
• Include a CTA like, “Need plumbing help now? Click to call.”
  

b. Highlight Emergency Plumbing Services

When a pipe bursts or a drain clogs, people want fast help, not tomorrow, but now.

• Create LSAs that focus on emergency plumbing services: “24/7 Burst Pipe Repair” or “Immediate Help for Clogged Drains.”
• Use urgency-focused language: “Fast, reliable, and ready when you need us.”
• Keep it specific. Instead of “Plumbing services,” try “Emergency Drain Clearing — 1-Hour Response Time.”
  

c. Include “Fast Response Guarantee” Messaging

Why should someone click your LSA over another plumber’s? Because you’re promising a rapid response.

Examples:

• “Fast Response — We’re there in 60 minutes or less.”
• “Immediate Help for Burst Pipes — Call Now, We’re Ready.”
• “Clogged Drain? Call Before Noon, Fixed Today.”

2. Pay-Per-Click (PPC) Campaigns

Pay-Per-Click (PPC) ads can put your plumbing business in front of people who need help right now. But you can’t just target generic keywords and hope for the best. You need to get specific and urgent. Here’s how:

a. Target High-Intent Keywords to Capture Crisis Leads

When pipes burst or drains clog, people need help fast. But instead of bidding high on costly emergency keywords, focus on strategic timing and ad formats.

• Call-Only Ads: Run call-only ads during peak emergency hours (e.g., evenings, weekends). This way, you’re only paying for calls from people ready to book immediately.
• Target Specific Phrases: Include keywords like “24/7 plumber near me” or “emergency drain cleaning” but set lower bids during non-peak hours to control costs.
• Location Targeting: Narrow your ad reach to neighborhoods where plumbing emergencies are more common, like areas with older homes or multi-unit buildings.
  

b. Develop PPC Campaigns Around Unexpected Emergencies

Sometimes, people don’t even realize they need a plumber until something goes wrong. Use PPC ads to educate prospects while positioning your services as the solution.

• Time-Based Ads: Run emergency-focused ads only during high-risk hours (e.g., evenings, weekends) when plumbing emergencies are more likely.
• Weather-Triggered Ads: Use weather-based targeting for heavy rains or cold snaps that increase the risk of burst pipes or basement flooding.
• Geofencing: Target specific areas prone to plumbing issues, like older neighborhoods with aging pipes or flood-prone zones.
• Rotate Ad Creatives: Alternate between emergency-focused ads and general service ads to balance spending while still being ready for urgent calls.

3. Email Marketing and Remarketing

Email isn’t dead — it’s just underused. With the right approach, you can turn your email list into a steady source of plumbing leads. Here’s how:

a. Segment Your Emails for Seasonal Maintenance Reminders

Not every customer needs the same email. Create targeted campaigns based on past services and the time of year.

• For winter: “Don’t let frozen pipes ruin your holiday plans — schedule a pipe inspection now.”
• For spring: “Time for a water heater check-up? Ensure yours is running efficiently.”
• For summer: “Prevent basement flooding — book a sump pump inspection today.”
• Include a booking link for easy scheduling. Remind them that regular maintenance can prevent costly emergency repairs.
  

b. Develop a Welcome Series for New Leads

First impressions matter. When someone signs up for your newsletter or requests a quote, hit them with a quick welcome series.

• Email 1: Introduce your plumbing business. Highlight key services and what sets you apart.
• Email 2: Showcase a recent success story or video testimonial.
• Email 3: Offer a first-time customer discount: “Book within 30 days and get 15% off your first service.”
• Keep it short. Three to four emails max, spread over a week.

III. Social Media Marketing 2.0

1. GoPro Vlogging 

Social media is crowded with flashy ads and generic content. Want to grab attention? Show real, unfiltered work straight from the field. GoPro vlogging does just that. Here’s how:

a. Record GoPro Footage of Common Plumbing Fixes

People love behind-the-scenes content. Strap a GoPro to your tech’s chest or hat and capture real plumbing jobs as they happen (with the customer’s written permission, of course). 

Offer a small discount or freebie as a thank-you and ensure any identifying details are blurred or kept out of frame.

Content Ideas:

• Clearing a clogged drain, from start to finish.
• Repairing a burst pipe in a basement.
• Replacing a water heater in under an hour.

Where to Share:

• TikTok: Keep it quick (under 30 seconds). Focus on a single problem and how you fixed it.
• Instagram Reels: Add text overlays to explain each step as it happens.
• YouTube Shorts: Use dramatic “before and after” shots to showcase the transformation.

Pro Tip

Keep it raw. Don’t over-edit or polish the footage. The more authentic it feels, the better.

b. Feature “Day in the Life of a Plumber” Content

People love seeing what happens behind the scenes. A “Day in the Life” series can do wonders for humanizing your brand.

Content Ideas:

• A morning meeting with the crew, mapping out the day’s jobs.
• Riding along to a job site, chatting about the craziest calls you’ve had.
• Grabbing lunch and sharing plumbing horror stories.

Why It Works:

• Builds a connection. You’re showing potential customers that you’re not just another faceless company, but a team of real people doing real work.
• Establishes trust. Viewers get to see how you operate, not just what you do.
  

Pro Tip

End each video with a simple call to action: “Need plumbing help? Tap the link in our bio to book now.”

2. Relatable Content on TikTok and Reels

TikTok and Instagram Reels are all about quick, engaging content. Here’s how plumbing businesses can tap into that:

a. Launch a “Plumbing Myths Busted” Series

People believe a lot of nonsense about plumbing. Use that to your advantage by busting myths in a way that’s both educational and entertaining.

Content Ideas:

• “Myth: You can flush ‘flushable’ wipes. Fact: Those wipes can clog pipes like nobody’s business.”
• “Myth: A small drip isn’t a big deal. Fact: That drip could waste 3,000 gallons a year.”
• “Myth: DIY drain cleaners work just as well as calling a plumber. Fact: Some chemicals can corrode your pipes.”

How to Film It:

• Keep each video under 30 seconds. Start with the myth, then drop the truth bomb.
• Add text overlays with key points. Example: “Myth: Flushable wipes are safe. Fact: They’re NOT.”
• End with a CTA: “Got a plumbing question? DM us or book online.”

3. Educational Content on YouTube

Plumbing businesses can also use YouTube videos to show they’re the go-to experts in town. Here’s how:

a. Develop a “DIY Plumbing Hacks” Video Series

People love quick fixes and simple solutions. A “DIY Plumbing Hacks” series can educate while subtly positioning your team as the pros for more complicated jobs.

Content Ideas:

• “How to Unclog a Drain Without Harsh Chemicals”
• “3 Simple Ways to Stop a Running Toilet”
• “How to Check for Hidden Leaks in Your Home”
  

Video Format:

• Keep each video under 5 minutes — short, actionable, and easy to digest.
• Show the hack step-by-step, using simple language.
• End each video with a CTA: “Need professional help? Call us now for a quick fix.”
  

Pro Tip

Include a disclaimer: “For major plumbing issues, always consult a licensed plumber.” This keeps you legally safe and subtly reminds viewers you’re the real experts.

b. “What to Expect During Your Plumbing Visit” Video

For many people, calling a plumber feels intimidating. They don’t know what to expect, how much it’ll cost, or if they’re about to get scammed. A “What to Expect” video can calm those fears.

Content Outline:

• Intro: “Worried about your first plumbing visit? Here’s what to expect.”
• Step 1: Arrival and greeting. Show a friendly tech arriving at the door.
• Step 2: Inspection and diagnosis. Walk through how you assess the problem.
• Step 3: Estimate and approval. Explain how you provide a clear, upfront quote.
• Step 4: The Fix. Show the tech working on the problem, explaining what they’re doing.
• Step 5: Wrap-Up. Summarize what was done and provide a next-steps checklist.

Why It Works:

• It builds trust by showing transparency.
• It reduces anxiety by demystifying the process.
• It creates a positive first impression before the tech even arrives.

IV. Traditional Marketing Reimagined

1. Mail Campaigns That Stand Out

Traditional marketing doesn’t have to feel old-school. With a few smart tweaks, mail campaigns can be memorable, engaging, and effective. Here’s how:

a. Fridge Magnets with QR Codes

Most mailers end up in the trash. But fridge magnets? They stick around — if they’re useful. Here’s how to make yours memorable:

How to Make Them Stand Out:

• Make It Functional: Add a quick reference chart with emergency plumbing tips like “How to Shut Off Your Water Main” or “Signs of a Burst Pipe.”
• Keep It Eye-Catching: Use bold colors, a catchy tagline like “Got a Leak? Call Us First!” and a clear, readable font.
• Add a Calendar or Notepad: Include a small writable area for grocery lists or reminders. That way, it’s not just a magnet — it’s a daily-use item.
• Include a QR Code: Link it to your booking page with a simple message: “Plumbing Emergency? Scan to Book Now.”

Why It Works: A magnet that’s functional, visually appealing, and easy to use is far less likely to end up in the trash. Plus, every time they open the fridge, your contact info is right there.

b. Plumbing Emergency Checklist Postcards

Most people don’t think about plumbers until they’re knee-deep in water. Change that with a “Plumbing Emergency Checklist” postcard.

Checklist Items:

• “Know where your main water shut-off valve is.”
• “Keep these 3 tools handy: plunger, pipe wrench, bucket.”
• “Call us for urgent repairs: [Phone Number]”

Bonus Tips

• Design the postcard as a mini poster that recipients can hang on their fridge or bulletin board.
• Include a QR code that links to your emergency plumbing services page.

c. Seasonal Mailers with Limited-Time Offers

Tie your promotions to the seasons to keep your brand top of mind all year.

Winter: “Protect Your Pipes This Winter — Schedule a Pipe Inspection Now and Save 15%.”

Spring: “Spring Cleaning Special — Get a Full Plumbing Inspection for $99.”

Summer: “Hot Water Heater Tune-Up — Keep Cool and Avoid Costly Repairs.”

Design Tips

• Use bold colors and clear CTAs.
• Include a QR code linking to your booking page or a specific seasonal landing page.

2. Branded Vehicle Wraps as Social Media Triggers

A branded vehicle wrap isn’t just a moving billboard but also a conversation starter. With the right strategies, you can turn your plumbing van into both a marketing asset and a social media magnet. Here’s how:

a. Add a QR Code That Connects to a “Meet the Plumber” Page

Instead of just slapping your phone number and logo on the truck, use that space to spark engagement.

What to Include:

• A QR code that links to a “Meet the Plumber” page.
• On that page, include short bios of your team members, before-and-after photos of completed jobs, and/or quick video intros like, “Hi, I’m Mike, your local plumber. Here’s how I can help.”
• Add a line like, “Scan to Meet Your Local Plumber!”

Why It Works:

• It turns a simple drive through the neighborhood into a chance to connect with potential clients.
• It builds trust by putting faces to the brand.
• It makes your brand feel more human and approachable.
  

b. Launch a “Spot Our Truck” Social Media Campaign

Get people to pay attention to your vehicle, and spread the word online.

How It Works:

• Encourage people to snap a pic of your truck, post it on Instagram, and tag your business.
• Offer a small discount or free service call for those who participate.
• Include a fun hashtag like #SpottedThePlumber or #PlumberOnTheMove.

Why It Works:

• It turns a simple vehicle wrap into a shareable moment.
• It increases your visibility both on the road and online.
• It encourages user-generated content, which is like free advertising.

3. Networking with Strategic Partners

Sometimes, the best way to get plumbing leads is through the people you know — or the people you should know. Here’s how to build connections that keep the phone ringing:

a. Target Key Partnerships for Recurring Work

Landlords, property managers, and real estate agents are gold mines for repeat business. Build relationships with them to become their go-to plumber.

How to Approach:

• Offer Exclusive Perks: Create a “Preferred Partner” program where they get priority scheduling, discounted rates, or free annual inspections for every 5 referrals.
• Solve Their Pain Points: Instead of a generic flyer, provide a “Landlord Plumbing Survival Kit” with quick fixes for common issues (e.g., clogged sinks, leaky faucets) and a magnet with your emergency hotline.
• Showcase Your Expertise: Host a brief “Plumbing Basics for Property Managers” workshop, either in-person or via Zoom. Include real examples of costly plumbing mistakes and how regular maintenance can prevent them.
• Make It Easy to Refer: Provide referral cards that double as booking reminders: “Need a trusted plumber? Book with us and get $50 off your next service.”
  

b. Attend Chamber of Commerce Events with “Plumbing Problem of the Month” Checklists

Community events aren’t just for mingling; they’re also for making connections that lead to business.

What to Bring:

• A stack of “Plumbing Problem of the Month” checklists with quick tips and a QR code for booking.
• Branded swag like pens, notepads, or useful items that people keep.
• Business cards with a special offer for first-time customers.

Conversation Starters:

• “Ever dealt with a burst pipe during a tenant move-out? Here’s what to do next time.”
• “Have you checked your property’s water pressure lately? Here’s why it matters.”
  

c. Collaborate with Other Home Service Providers

Connect with service providers that complement plumbing work. Think electricians, HVAC techs, or pest control companies. Here’s how:

• Bundle Up: Create a “Seasonal Home Maintenance Package” that includes plumbing checks, HVAC tune-ups, and electrical inspections. Each service provider handles their own bookings but promotes the entire package.
• Referral Swap: Offer to refer them for electrical or HVAC work in exchange for plumbing referrals. Position it as a win-win for both businesses.
• Joint Social Media Content: Instead of sharing each other’s brochures, collaborate on educational content. Example: “3 Signs It’s Time to Call a Plumber, Electrician, or HVAC Tech” — with each business contributing a tip and a booking link.
  

d. Host a “Plumbing 101” Workshop at Community Centers

People love learning new skills, especially when it saves them money. Host a simple workshop that teaches basic plumbing fixes and prevention tips.

Topics to Cover:

• “How to Stop a Leak Before It Becomes a Flood”
• “Quick Tips for Unclogging Drains Without Chemicals”
• “When to Call a Pro vs. DIY”

Handouts to Include:

• A branded plumbing checklist with your contact info.
• Coupons for first-time service calls.
• Magnets with your emergency number and QR code for bookings.
  

e. Launch a Loyalty Program for Repeat Clients

Happy customers are your best salespeople. Give them a reason to keep coming back.

How It Works:

Tiered Rewards System: Create levels based on spending or the number of services booked.

• Bronze: After 3 services, get a $20 credit toward your next job.
• Silver: After 5 services, receive a free seasonal inspection.
• Gold: After 10 services, get a complimentary plumbing check-up plus a 15% discount on future bookings.

Exclusive Access: Offer VIP members first dibs on seasonal promotions (e.g., winter pipe checks or spring drain cleaning) with limited-time booking windows.

Referral Bonuses: Reward members with points or discounts for every referral that books a service. Example: “Refer a neighbor and earn 50 points — redeem 100 points for $50 off your next service.”

Personalized Follow-Ups: Send loyalty members personalized thank-you cards with their current point balance and a reminder to book their next service to keep earning rewards.

Why It Works: This approach keeps clients engaged over the long term, incentivizes repeat bookings, and encourages word-of-mouth referrals without feeling like a one-off discount.

V. Customer Referral and Loyalty Programs

A happy customer is great. A happy customer who sends new clients your way? Even better. Here’s how to use referral and loyalty programs to keep the work flowing:

1. Launch a “Plumber for a Day” Giveaway

People love freebies, especially when they’re valuable. Run a “Plumber for a Day” giveaway where the winner gets a free service, and you get prime content for social media.

How It Works:

• Promote it on social media, your website, and through email.
• Capture video footage of the plumber in action, walking viewers through common plumbing fixes.
• Share it as a “Day in the Life of a Plumber” video to build brand awareness and showcase your work.

Bonus Tip

Add a CTA: “Missed the giveaway? Follow us for more chances to win!”

2. Implement a “Bring a Neighbor” Program

People love to help their neighbors, especially if they get a discount for doing it.

How It Works:

• After completing a job, give your customer a referral card that says, “Refer a Neighbor and You Both Save 15%.”
• Include a QR code that links to a booking page.
• Offer a 15% discount to both the referring customer and their neighbor when the job is booked within 30 days.

Why It Works:

• It encourages immediate action. Nobody wants to miss out on a discount.
• It turns one customer into two (or more).

3. Send Personalized “Thank You” Cards with Referral Incentives

A little appreciation goes a long way. After every completed job, send a handwritten “Thank You” card.

What to Include:

• The customer’s name and a quick thank-you for their business.
• A referral incentive: “Refer a friend and get $20 off your next service.”
• A personal touch: Have the technician who completed the job sign the card.

Pro Tip

Include a magnet with your contact info and a QR code for easy booking. That way, your number is always in reach when the next plumbing emergency hits.

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VI. Innovative Tech and Automation

1. Smart Follow-Ups

You did the job. The customer’s happy. But that shouldn’t be the end of the conversation. Smart follow-ups keep your business top of mind and generate repeat work. Here’s how:

a. Implement Text-Based Surveys to Gather Feedback

After each service, send a quick text survey asking the customer how it went. Keep it short (about one or two questions max).

Sample Questions:

• “How would you rate our service today?” (Include a 1-5 star rating)
• “What could we have done better?”

Why It Works:

• It shows you care about customer satisfaction.
• It’s a chance to spot issues before they turn into bad reviews.

Next Step:

• Ask for permission to share positive feedback publicly.
• Post standout responses on your website or Google Business Profile: “Thanks to Jane for the 5-star review! Glad we could fix that leaky pipe quickly.”
  

b. Send Automated Seasonal Service Reminders

People don’t think about plumbing maintenance until something breaks. Stay ahead of emergencies by sending timely reminders for seasonal services.

Example Campaigns:

• Fall: “Winter’s Coming — Book a Pipe Inspection to Prevent Freezing”
• Spring: “Time for a Water Heater Flush? Schedule Today and Save 10%”
• Summer: “Beat the Heat — Check Your Sump Pump Before the Next Storm”

How to Implement:

• Use CRM software to schedule these reminders automatically.
• Include a booking link in every text or email for easy scheduling.

Pro Tip

Include a limited-time offer: “Book before [date] and get $25 off your service.” It creates urgency and nudges people to take action now.

2. AI-Driven Chatbots with Personality

Chatbots don’t have to sound robotic. With the right tone and a little plumbing flair, they can be both helpful and memorable. Here’s how to create one that engages and converts:

a. Develop a Chatbot with a Plumber’s Personality

Forget generic, stiff responses. Make your chatbot sound like a friendly plumber who’s ready to help.

Voice and Tone:

• Use light humor and casual language.
• Sprinkle in plumbing slang: “Leaky faucet? Let’s nip that drip in the bud.”
• Keep it warm and approachable: “Hey there! I’m Joe, your virtual plumber. What seems to be the problem today?”

Sample Interactions:

• Customer: “My toilet won’t stop running.”
• Chatbot: “Yikes! That’s no fun. Before we send someone out, try this: lift the tank lid and check if the flapper is stuck. Need a pro? Tap here to book a visit.”

Why It Works:

• It feels personal, not robotic.
• It sets a friendly tone before a real human even steps in.
  

b. Include a “Quick Fix” Option for Common Plumbing Issues

Sometimes, the problem is small enough that the customer can fix it themselves. Give them simple troubleshooting tips through the chatbot.

Common Quick Fixes:

• “Clogged sink? Try a mix of hot water, baking soda, and vinegar before calling us.”
• “Water heater not working? Check the breaker and make sure it’s not tripped.”
• “Leaky faucet? Tighten the handle to see if it stops. If not, we’re just a click away.”

How to Implement:

• Include a “Need a Quick Fix?” button in the chatbot menu.
• Offer a step-by-step guide for each issue.
• Add a CTA: “Still stuck? Book a pro to take a look.”
  

Pro Tip

Track common issues and adjust the chatbot responses based on what customers are asking most.

Wrapping Up

Marketing a plumbing business means blending tried-and-true methods with fresh, creative tactics. From interactive websites and video testimonials to QR-coded vehicle wraps and AI chatbots, many ways exist to connect with local customers and keep the leads coming.

But managing it all — from customer interactions to job scheduling — can be a headache. That’s where plumber software like Workyard comes in. 

Workyard’s plumbing software helps you streamline bookings, track jobs, and manage teams all in one place.

Ready to level up your plumbing business?

Try Workyard free for 14 days.