(650) 332-8623Painter Marketing: 7 Fresh Ideas to Build Your Business in 2025
Building a painting business? This list of 7 great marketing ideas for 2025 can help you stand out and get leads in your local market!
Stiff competition in the painting industry and the ever-changing preferences of customers often force today’s painting businesses to consistently deliver quality craftsmanship simply to stand out in their market.
But aside from superb painting skills and flawless finishes, it’s also essential to embrace new marketing ideas to stand out from the competition, attract new clients, and build customer loyalty.
Word-of-mouth and traditional advertising are as valuable today as they were then. But digital tools and strategies also offer powerful ways to connect with your target audience.
There are many creative avenues to explore, from leveraging social media platforms and local SEO to joining community-driven initiatives. Still, you must choose your strategies wisely and be consistent if you want a constant flow of new leads and potential clients.
In this article, we’ll share some practical painting marketing ideas to help you expand your reach, engage with potential clients, and boost business in the coming year.
Whether you’re an established painting contractor or just starting, these marketing tips will provide a roadmap for growing your painting business through cost-effective marketing tactics.
By applying these strategies, you can position your painting business for growth and success in 2025 and beyond.
Let’s dive into these painter marketing ideas now…
1. Strengthen Your Local Network
If you want to grow your painting business in 2025, people must first know about it. Connect with as many potential clients and friendly business owners as possible so you’re the first one they contact when they need help with a painting job.
It requires time, energy, and resources to get the word out about your painting business. You need to reach and connect with as many potential clients as possible. Thankfully, there are several ways you can do this.
Team Up with Local Builders and Contractors
In the painting industry, it’s essential to form strategic and long-lasting partnerships with local builders and contractors that serve the same clientele but are not direct competitors.
Aside from the opportunities to promote your business, it can be a great way to find projects in the future through word of mouth referrals. Being around experienced contracting professionals can also give you insights into improving your work and running your company.
Partnering with local businesses and contractors means making direct contact and having face-to-face conversations with home builders, restorers, paint suppliers, realtors, and property managers. This helps build trust and make your brand more visible.
You can partner with realtors and interior designers who need to spruce up their properties with a fresh coat of paint. They can also give you referrals to high-end clients who want quality painting services.
Property managers can also provide a consistent flow of projects since rental properties need to be maintained whenever renters move in and out.
Teaming up with homebuilding contractors can also provide you with a major source of income if you’re hired to paint multiple houses.
As a painting contractor, you also can partner with property restorers who specialize in restoring old or damaged properties. Painting is a major part of this restoration process, so it will be good to include restorers in your network.
Leverage Your Community Presence
Engaging with the community is an excellent way to build confidence and trust with clients. The more your painting business gets involved in the community, the more benefits you can unlock. And the more people trust your business, the more they’re likely to hire you for their painting job.
Through sponsorships, you can grow your reach, promote your painting services, and build a positive reputation. Support causes your community cares about, such as charities, shelters, schools, and clubs.
You can volunteer your painting services when the local library or animal shelter needs a fresh coat of paint. Show your support for the local art club and give free DIY painting workshops for homeowners.
To raise brand awareness, you can also sponsor local fairs, festivals, and projects for schools, non-profits, and sports teams. Set up a booth at these events to connect with potential clients.
The goal is to position your painting business as a service provider and a helpful expert with a commitment to the community.
2. Maximize Your Visibility in The Local Area
Personal touch is important when creating a lasting impression on potential clients, especially when you take advantage of the most effective channels among your target demographic.
Vehicle Wraps and Branded Signage
Vehicle wraps are an excellent painting marketing idea because it’s affordable and a long-term advertising tool. With so many cars on the road, a vehicle wrap and branded signage will help you stand out and increase your exposure to commuters on main roads, city streets, and even while your vehicle is parked.
Job Site Signs
Every job site can be a marketing opportunity. Put up yard signs at your job sites (with permission from your clients, of course) showing your painting company’s name, logo, and contact information. Make it easy to read and see using a clear, large font and high-contrast colors.
Flyers and Door Hangers
If you want your potential clients to see your business and contact you for their painting needs, give out flyers and door hangers. Many homeowners want a home refresh but often put it on the back burner. Seeing your flyers can encourage them to take that first step.
Make your flyers and door hangers using professional images, fonts, and colors that are on brand and easy to see and read even from a distance. Keep the message short and simple with a call to action to try your services.
Company T-Shirts
An inexpensive but effective painter marketing tool is a well-designed painter shirt for you and your crew. Aside from arriving at job sites looking professional, it’s a great way to boost brand visibility and leave a lasting impression.
Since these T-shirts bear your company name and logo in your company colors, it’s a walking advertisement for your painting business. They can be noticed by everyone, from commuters and passersby to passing cars. You can also inject personality into your shirt designs to make them more eye-catching or informative.
Business Cards
Another easy painting contractor marketing idea is to distribute business cards. You can work with a graphic designer or create your own business cards using various online software. Even local print shops can design and print your business cards.
Your business card should show your branding colors and fonts, your business name, logo, contact information, and painting services offered.
Always bring your business cards to hand out when you make new acquaintances or attend meetings, social gatherings, trade shows, and local events.
When you complete a job, leave a few with your clients and ask them to share them with friends or family who might need a painting contractor.
Include a business card when you send out proposals or invoices. Or you can ask to leave a stack of business cards with local businesses you have formed relationships with, and you can do the same for them by handing out their flyers when you meet new clients.
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3. Take Advantage of Local Review Sites
Set up your Google Business Profile to help potential clients find your painting business online and ensure that it is what they see when they look up your company online.
Your Google Business Profile includes your painting business’ location, contact information, and operating hours. It’s also where your clients can leave their online reviews for your business. The more customers your Google Business Profile has, the more visible it can become in Google Maps and local Google searches.
You can also post your painting services on Facebook Marketplace, Nextdoor, Angi, Yelp, and Craigslist. Like Google Business Profile, you need to claim your Nextdoor Business Page to get listed locally.
You can also let your clients leave reviews on your company’s Facebook page to help boost your local reputation. Social media accounts are an effective painting marketing tool to showcase your services and high-quality videos and photos of current and past painting projects. This is also where you can flex glowing reviews and positive client testimonials.
4. Use Referral or Loyalty Programs
Enhance your painting contractor marketing efforts by creating an incentive program for satisfied clients. Consider giving them a discount on painting packages or free design consultations. You can also offer more straightforward rewards, like gift cards, for every successful referral.
5. Offer Special Promos to Drive Local Sales
Another effective painter marketing idea is offering special promotions all year round. Summer is usually the busiest time for painting contractors because the weather and temperature are suitable for exterior painting. But when fall and winter roll around, demand often dwindles, and business slows down.
However, you can schedule winter painting projects well in advance by offering discounts for homeowners. You can run percentage-off promos on your interior painting services for clients who want a fresh look for their homes in time for holiday parties or the new year.
Winter months are the best time for different interior projects, so consider offering a buy-one-get-one promo for small projects, such as adding or repainting trim or quick touch-up jobs.
6. Market Your Painting Business on Social Media
You don’t need to create an account on every social media platform. Pick a platform that will work best for your business, clientele, and marketing initiatives and is built for visual content.
Facebook, Instagram, and TikTok are great for video content, such as before-and-after videos of painting jobs, surface preparation tips, or paint mixing techniques. You can also post photos of your completed projects, ongoing promotions, or client testimonials.
If you want to target the professional sector and get commercial painting leads, you can explore LinkedIn. On this platform, you can be more selective in the people or businesses you connect with and focus on realtors, decorators, property management companies, and home service businesses.
These social media platforms are free and have highly targeted demographic data. They are an easy way to stay connected with your audience and establish trust and authority in your industry.
7. Build a Professional and Optimized Website
In this digital age, it’s essential to establish your painting business online. With people relying on the internet to find what they’re looking for, having your own website can increase the chances of being seen by potential clients.
With a website, you’re not limited to your town or city. You can also reach people who are outside your geographical location looking for painting services in your area. Your website is accessible 24/7, so clients can reach out anytime.
Potential clients can conveniently check your service details and rates, review the quality of your work through your project portfolio and client testimonials, and contact you for a meeting or consultation.
Your website can also be an important resource for anything related to painting. You can publish articles for homeowners, DIY-ers, and fellow painters about various painting tips and techniques, establish your website as a subject matter expert, and position your painting business as an industry authority.
When people search for ‘painters near me’ on Google, you want your painting business to be the first listing they see. Employing local SEO strategies, such as using the right geographic keywords in your content, can help your painting business rank higher on search engine results pages when people look up painters in the city or town where your business is located.
You can use Google Trends to compare search volume and find terms most likely to generate new leads for your painting business. Consider hiring experts in painter marketing services to help you build a professionally designed and optimized website and convert visitors into paying customers.
Final Thoughts
If you want to grow your painting business, focus on a combination of targeted marketing strategies. Leveraging local SEO to improve online visibility, engage with customers, and build a strong reputation via online testimonials and word-of-mouth referrals can significantly expand your reach.
Networking within the local community, partnering with other home service professionals, and utilizing marketing collateral, such as vehicle wraps, flyers, shirts, and business cards, can also drive consistent leads.
By combining digital and traditional painting marketing strategies, you can effectively build a solid local presence and grow your customer base. Start with one or two of these painting contractor marketing ideas to see if they work well for your business. Track your ROI to know which strategies are most effective and scale as you see the positive results.
As you explore different painter marketing strategies for your business in 2025, it’s crucial to streamline your operations to support your growth. Painting contractor software like Workyard can efficiently manage employee hours, job costs, and other administrative tasks.
With its powerful GPS time tracking, location monitoring, and integrations with payroll systems, you can simplify how you manage your painting business and focus on closing new deals and delivering excellent service to clients.
Sign up for Workyard today and see how it can support your growth in 2025!
For more information on small business software, check out these resources. You can also find out more about specific state labor laws that apply to employees hours and payroll records:
The 8 Best Time and Attendance Software Solutions for 2024
The 7 Best Roofing Software (Apps and More) for 2024
The 7 Best Calendar Apps for Teams in 2024
A No-Nonsense Review of OnTheClock
Tennessee Labor Laws: A Complete Guide to Wages, Breaks, Overtime, and More (2025)
Maryland Labor Laws: A Complete Guide to Wages, Breaks, Overtime, and More (2025)
New Jersey Labor Laws: A Complete Guide to Wages, Breaks, Overtime, and More (2025)
When it comes to showcasing a painting portfolio, certain social media platforms stand out due to their visual focus and engagement capabilities. Here are the best platforms for artists to effectively display their work:
- Advantages: Instagram is a visually driven platform that allows for sharing high-quality images and videos of painting jobs, making it perfect for showcasing portfolios. Features like Stories and Reels provide opportunities for behind-the-scenes content and longer storytelling.
- Engagement: Utilize hashtags effectively to increase discoverability and engage with followers through comments and direct messages.
- Advantages: Pinterest is excellent for driving traffic to your website or online store. Its image-focused nature allows painting contractors to create visually appealing pins that can be discovered long after posting.
- SEO Benefits: Optimize pins with keyword-rich descriptions to enhance visibility in searches, making it easier for potential clients to find your work or your painting business.
TikTok
- Advantages: TikTok’s short-form video format allows artists to showcase their creative process, share time-lapse videos, and engage with the audience.
- Viral Potential: The platform’s trends and challenges can help content go viral, increasing visibility significantly.
- Advantages: Facebook allows for building a community through Groups and offers features like Facebook Live for real-time interaction with followers.
- Free Online Portfolio and Marketplace: Painting contractors can offer and promote their services directly through their Facebook page or via the Facebook Marketplace.
Using local influencers for marketing your painting business can be a highly effective strategy to reach new audiences and build credibility. Here are some creative ways to collaborate with influencers in your area:
Sponsored Content and Reviews
Collaborate with local influencers who focus on home improvement or décor to create sponsored posts showcasing your painting services. They can review your work and highlight the quality and professionalism of your services, which can resonate with their followers.
Before-and-After Transformations
Have influencers document the process of a painting project from start to finish. They can share before-and-after photos on their social media platforms, demonstrating the impact of your work and inspiring their audience to consider similar projects.
Live Demonstrations
Partner with influencers to host live painting demonstrations on platforms like Instagram or Facebook. This interactive format allows potential customers to see your skills in action and ask questions in real time, creating engagement and interest.
DIY Workshops
Organize workshops where influencers can participate and promote the event. They can invite their followers to join, providing hands-on experience with painting techniques while showcasing your expertise as a professional painter.
Home Makeover Challenges
Collaborate on a home makeover challenge where influencers use your services for a specific project. They can document their journey and share tips along the way, generating excitement and interest in your services.
Seasonal Promotions
Work with local influencers to promote seasonal painting services or special offers. For instance, they could highlight spring cleaning paint jobs or winter prep projects, encouraging their audience to book your services during peak times.
User-Generated Content Campaigns
Encourage influencers to create content that showcases how they use your products or services in their own homes. This could include sharing their favorite paint colors or how they styled their newly painted spaces.
Collaborative Giveaways
Host giveaways in collaboration with local influencers where participants must follow both accounts and tag friends to enter. This increases visibility for both parties and can attract new followers interested in home improvement.
Feature Influencers in Your Content
Invite local influencers to be featured in your promotional materials or social media posts. Highlighting their endorsement can lend credibility to your brand and attract their followers’ attention.
Engagement Through Storytelling
Work with influencers to tell stories about their experiences with your painting services, focusing on personal narratives that resonate with their audience. This storytelling approach can create an emotional connection and encourage potential clients to reach out.
By creatively leveraging local influencers, you can enhance your painting business’s visibility, build trust within the community, and ultimately attract more clients through authentic engagement and shared experiences.
Designing eye-catching business cards and lawn signs for your painting company can significantly enhance your visibility and leave a lasting impression on potential clients. Here are some creative ideas and tips to help you create effective marketing materials:
Use Bold Colors: Choose vibrant colors that reflect your painting skills and creativity. Bright combinations, like bold blues and oranges, can attract attention and evoke emotions related to your brand.
Incorporate Unique Design Elements
- Paint Splatter Background: Use a paint splatter effect as the background to showcase your artistic abilities.
- Shape Variation: For a memorable touch, consider designing your business card in the shape of a paint can or brush.
Showcase Your Work: Include “before” and “after” images of painted rooms on your card. This visual proof can effectively demonstrate your skills and the transformation you offer.
Texture Matters: Opt for textured cardstock, such as a canvas-like material, to add a tactile element that reflects your work as a painter. This can enhance the overall experience of receiving your card.
Creative Typography: Use font styles that resemble brushstrokes to convey your profession visually. This immediately communicates your line of work while adding interest.
Minimalist Approach: Stick to a monochromatic color palette with various shades to create an elegant design that keeps the focus on your information and brand].
Include Essential Information: Ensure that your business name, services, phone number, and website are prominently displayed. A clear call to action is also vital.
Designing Effective Lawn Signs
Clear Branding: Your lawn signs should prominently feature your company logo, name, and contact information. This helps build brand recognition in the local community.
Simple Call to Action: Include a straightforward call to action, such as “Call for a Free Estimate!” This encourages passersby to take immediate action.
Visual Appeal: Use high-contrast colors for text against the background to ensure readability from a distance. Incorporate graphics or images that relate to painting services (like paint cans or brushes) to make it visually appealing.
Placement Strategy: Place lawn signs strategically at completed project sites or in high-traffic areas where potential clients are likely to see them. This not only showcases your work but also serves as an advertisement for new clients in the area.
Durable Materials: Use weather-resistant materials for lawn signs to ensure they remain intact and legible over time, even in adverse weather conditions.
By focusing on vibrant designs, showcasing your work, and including essential information on both business cards and lawn signs, you can create effective marketing materials that resonate with potential clients. These strategies will help establish a strong brand presence in your local market while effectively communicating the quality of your painting services.
Improving your painting company’s online reputation is crucial for attracting new clients and building trust in your services. Here are effective strategies to enhance your online presence and reputation:
Prioritize High-Quality Service
Ensure that every project meets high quality standards. Positive customer experiences lead to more favorable reviews and referrals. Focus on clear communication, punctuality, and thorough clean-up after jobs.
Encourage Online Reviews
Actively ask satisfied customers to leave reviews on platforms like Google My Business, Yelp, and Facebook. Explain the importance of reviews and provide a direct link to make the process easier. Follow up with clients via email or text a few days after project completion to remind them.
Respond to Reviews Promptly
Engage with all reviews—both positive and negative. Acknowledge positive feedback with gratitude and address any concerns raised in negative reviews professionally. This shows potential clients that you value customer feedback and are committed to resolving issues.
Showcase Your Work
Maintain an updated portfolio on your website and social media pages. Include before-and-after photos of projects to visually demonstrate your skills and the quality of your work. This can help build credibility with prospective clients.
Utilize Video Testimonials
Request video testimonials from satisfied clients who are willing to share their experiences. These can be shared on your website and social media, providing authentic endorsements of your services.
Invest in Customer Service
Train your team to prioritize excellent customer service. Quick responses to inquiries and proactive problem-solving can turn a potentially negative experience into a positive one, encouraging clients to leave favorable reviews.
Be Transparent
Clearly communicate pricing, processes, and timelines with clients. Transparency fosters trust, making clients more likely to recommend your services.
Engage on Social Media
Maintain an active presence on platforms like Facebook, Instagram, and LinkedIn. Share updates about projects, engage with followers and participate in community discussions to enhance visibility and trust.
Claim Your Business on Directories
Ensure your business is listed on relevant online directories (e.g., Yelp, Houzz) with accurate information about your services. This helps control what potential customers see when they search for your business.
Monitor Your Online Reputation
Use tools like Google Alerts to track mentions of your business online. Regularly check review sites to stay informed about what customers are saying, allowing you to address any issues proactively.
Implementing these strategies can significantly enhance your painting company’s online reputation, attract more clients, and build a strong foundation for future growth.
